Visual bookmarking tool Pinterest has unveiled its first ever advertising campaign, which is set to launch in the UK come May.
The multi-channel push is looking to tap into British culture by weaving the billions of ideas, or ‘Pins’, found on Pinterest into the fabric of daily life by catching people at the very moment they might turn to Pinterest for inspiration.
To do this, a blend of channels will be used to execute the drive, with contextual advertising running across OOH, digital and TV.
Additionally, Pinterest has inked a deal with Channel 4 to run the ads around style, food Read full story ›
Source: The Drum
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