By Rachel Gee

The campaign, which will run from May for seven months, aims to present a “highly localised, highly personalised type of ad campaign”, said Donahue.

Created by Mediacom and Stinkdigital it will feature 10-second TV ads that directly relate to the TV show the audience has just watched. Though no specific programmes were revealed, the ads will be based on 20 different TV shows, all airing on Channel 4.

Donahue describes the campaign as “highly targeted”, with each ad relating to specific topics in the show. “If you’re watching a programme that mentions brunch, we’re going to show you exciting ideas about brunch Read full story ›

Source: Marketing Week