By John Glenday

Pinterest is seeking to commercialise its service with the introduction of a ‘buy button’, enabling its 70m active users to instantly purchase products whilst browsing the site.

The commerce link is just one of a range of new ‘action buttons’ planned for the social media site’s new developer platform whose varieties also include a ‘wish list’ tab to save content for purchase on Amazon later.

This is made possible by expanding an existing system whereby developers route information such things as price data toward the service, which can then be displayed directly on individual pins. In future this could grow to include Read full story ›

Source: The Drum