By John Glenday

Pinterest has appointed its first US media agency as it looks to further its metamorphosis from a social media platform to a bridge between online search and real-world experience.

To that end Giant Spoon have been brought on board to drive that message home with its first foray into paid marketing, directly promoting itself for the first time having already dropped its ‘like’ button.

Giant Spoon co-founder Marc Simons said: “It was clear to us from the beginning of this process that they value creative and doing things differently but that driving business growth was a Read full story ›

Source: The Drum