The battle to succeed Bartle Bogle Hegarty on the Waitrose creative account is now down to four agencies: Adam Eve/DDB, Creature, Lucky Generals and WCRS. J Walter Thompson and CHI Partners are no longer in the running. ISBA is working with the supermarket on the pitch process.

Tesco: the incumbent is Initiativefew
Tesco s monster media review took a dramatic twist when competing agencies were given a week s warning ahead of a pitch to be held last Saturday. It is understood that the retail Read full story ›

Source: Campaign