BMW has shortlisted Inferno, SapientNitro and a team from BMB and Soul to compete against the incumbents, WCRS and Dare, for its UK advertising account. The review is being handled by AAR, with pitches scheduled to take place in May. WCRS s relationship with the car marque is one of UK advertising s most enduring, having lasted for 35 years. Uwe Dreher, BMW s new UK marketing director, is overseeing the review.
BMB is also in the running for the Royal British Legion business, along with Rainey Kelly Campbell Roalfe/Y R and Lida (with support from M C Saatchi). The pitches Read full story ›

Source: Campaign