The battle to succeed Bartle Bogle Hegarty on the Waitrose creative account is now down to four agencies: Adam Eve/DDB, Creature, Lucky Generals and WCRS. J Walter Thompson and CHI Partners are no longer in the running. ISBA is working with the supermarket on the pitch process.
Tesco: the incumbent is Initiativefew
Tesco s monster media review took a dramatic twist when competing agencies were given a week s warning ahead of a pitch to be held last Saturday. It is understood that the retail giant wanted to test the participants agility and flexibility, killing any hopes of a family weekend. The Read full story ›

Source: Campaign