Pizza Hut has partnered with the Ibiza Rocks Hotel to tap into the Spanish island’s party culture, as the pizza brand looks to forge deeper ties with music fans.
The company is looking to build upon PHR’s ‘Taste Freedom’ campaign with work from comms agency Tangerine. It will expand its footprint via in-resort work including a dedicated content hub, numerous experiential events, digital promotions, social media competitions, and tailored video created and shared by DJs and influencers.
Sonya Mooney, digital campaigns manager at PHR, said: “This year we plan to take our new look, new menu and new vibe to Read full story ›
Source: The Drum
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