Recent developments in cashback and affiliate marketing have made in-store the new huge opportunity, and no doubt battleground, for performance marketing publishers and advertisers.
In the latter half of last year, two of the big four banks (Lloyds Banking Group and RBS Group) launched in-store cashback services, introducing the masses to the notion of promotion and loyalty schemes returning money to their wallet. They joined the million shoppers at the country’s leading online cashback service, Quidco, who have registered a debit or credit card so they can take advantage of long running and shorter terms deals by simply using their everyday Read full story ›
Source: The Drum
Industry News