By Angela Haggerty

Plumbworld’s first marketing campaign with The Market Creative is aiming to set the online bathroom retailer apart from its “bubble-bath” competition.

The ‘We Love to Say No’ campaign promotes Plumbworld’s lack of retail park space and sales staff as a cost saver which allows it to focus on delivering big brands at lower prices for customers.

James Hickman, managing director at Plumbworld, said: “We don’t have sparkly showrooms, a troop of sales staff or huge marketing budget, and we take a no-nonsense approach to business, so the kind of formulaic campaign that shows people taking bubble baths or cascading showers just wouldn’t Read full story ›

Source: The Drum