Niantic is celebrating the one year anniversary of its augmented reality mobile game, Pokemon Go, a year in which the game inarguably brought AR technology into the hands of consumers.
Marking the waypoint, Wieden+Kennedy has embraced outdoor advertising to promote the game where it is played, in the great outdoors. The international campaign is touching down in ‘Top Trainer Cities’ to make use of local, real time data gathered via the app.
Ad campaign from @WiedenKennedy and @NianticLabs. It’s digital, outdoor and uses real time data. Happy birthday @PokemonGoApp <a target=_blank Read full story ›
Source: The Drum
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