The 30-second ad will be aired during the third quarter of the 7 February game, but the company released an extended version to build excitement among fans.
The ad, which is packed with hidden Pokémon references, explores ambition, drive and training – the traits that make a successful Pokémon trainer. It ends with a call to action: Train on.
The ad is part of a yearlong campaign celebrating 20 years of Pokémon. First introduced in Japan in 1996 with the video games Pokémon Red and Pokémon Green for the Nintendo Game Boy system, the brand has sold more than 275 million video Read full story ›
Source: Marketing Week
Industry News