By Minda Smiley

Pokémon has unveiled an extended version of its first-ever Super Bowl ad, which is slated to run at the beginning of the third quarter on game day.

The spot (above) was shot in Rio de Janeiro and encourages Pokémon fans to ‘train on’ in all aspects of their lives, whether it’s football or chess. The ad also includes hidden Pokémon references.

Since Pokémon is celebrating its 20th anniversary this year, its 30-second Super Bowl 50 ad is part of a yearlong campaign for the brand.

J.C. Smith, senior director of Consumer Marketing at The Pokémon Company International, said: “For 20 years, the Pokémon Read full story ›

Source: The Drum