By John Glenday

The Metropolitan Police have enlisted the services of a trio of cartoon cats in a bid to warn Londoners of the threat posed by cycling thieves to the smartphones in their pockets.

Designed to communicate the threat without sparking fear the #CopCat push employs cat puns to create a more memorable impact, urging citizens to ‘Purr-tect’ your phone by going ‘hands fur-ee’ through the depiction of tabby bobbies nabbing a feline felon.

The change in approach from more traditional scare-tactics is the brainchild of the Universities’ Police Science Institute, which has trialed the fresh approach across Read full story ›

Source: The Drum