Fashion brand Pomelo has launched a shoppable video function on its app as a way of keeping up with its customers who expect “to be delighted by technology at every turn”, according to the brand.
The new service launches this week (18 March), with a special live-stream event starring actress Davika Hoorne.
The brand has already launched a live-stream content service but the new function allows its app users to then buy the products in the video directly from the app.
While the video is playing, the app will show icons representing the items which people can then Read full story ›
Source: The Drum
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