Talk about information overload. A typical large UK supermarket includes approximately 20,000 items of display or promotional messages at any one time₁ and although two-thirds of people know which brand they want to buy before entering a store, only three-quarters of these follow through with their intended brand choice₁ having been hit by persuasive messaging on the way to their destination. This represents an opportunity to influence shoppers both before and during their physical retail journey to the store, as well as within it₂.
Point of Purchase, or POP, is big news right now. Coca-Cola CEO Muhtar Kent heralded 2014 as Read full story ›
Source: The Drum
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