By Natalie Mortimer

During the summer of 2012 the British public was riding a wave of positivity around the Paralympics, which had returned to its ancestral home in the UK. The event sparked a change in perception of people with a disability and brands began to realise the opportunity of representing and including disabled people in their advertising.

The Paralympics also led to a rise in popularity of disabled sports and a year after the games the number of members of Boccia England (a disability sport that tests muscle control and accuracy) rose by 60 per cent, while wheelchair basketball saw a 25 per Read full story ›

Source: The Drum