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Poundland succumbs to online demand to launch first transactional website

on Sep 1, 2015 | 0 comments

By Jennifer Faull

Since posting record sales, industry murmurs of slowing growth have surrounded the retailer alongside concerns that without a clear digital strategy it might have reached its peak.

Its first transactional site runs on a trial basis for UK customers and makes an initial haul of 2,000 items available across its most popular non-food categories, including health and beauty, cosmetics, bakeware and DIY equipment.

All items will be sold at the fixed price of £1, however delivery costs a flat £4 unless shoppers spend more than £50 to get free delivery.

The site itself has embraced features such as a shuffle button that Read full story ›

Source: The Drum