A brand refresh is underway this week with the launch of the ‘Power of Possible’ campaign at U.S. Bank; which features clever and sophisticated videos produced by Emmy award winner Nicolai Fuglsig that tell individual stories of dreams fulfilled and what is possible to achieve.
The new campaign was launched this week by U.S. Bank, the fifth largest commercial bank in the U.S. after an extensive look at the companies visual identity and brand positioning strategy. It will feature television, out-of-home, print, digital, social and radio advertising, and new brand materials at more than 3,000 U.S. Bank branches.
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Source: The Drum
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