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PR and social data: How to predict the future

on May 31, 2016 | 0 comments

By Manita Dosanjh

falcon stats french open

Since the French Open kicked off, Andy Murray has been racking up the most internet buzz across the biggest social media networks. While the other media darlings like Novak Djokovic and Serena Williams have been scoring high mention levels in the UK, Murray is staying consistently high in the social charts (although rival Djokovic is putting up a good fight). Here’s a nice graph to prove it:

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Most of the UK conversation about Murray is coming in from Twitter, but he’s also scoring the lion’s share of news coverage, with 20 per cent of Read full story ›

Source: The Drum