Benedict Pringle, founder of politicaladvertising.co.uk, predicts the lines of attack that the political parties will use in their communications and explains why the campaigns will avoid introducing new ideas and will instead focus on reminding the right sort of voters of things that they already think.
Jeremy Bullmore once wrote that “people build brands as birds build nests, from scraps and straws we chance upon” in order to make the point that brands are subjective things and the public’s perceptions of them are constructed piecemeal and over time.
This is as true of political brands as it as of washing powders.
However, Read full story ›
Source: The Drum
Industry News
