By Tony Connelly

Premier League’s creative account has gone to RKCY/Y&R.

The business was highlighy contested following the group’s radical clean brand overhaul.

The WPP-owned agency saw off one of its main rivals, adam&eveDDB, in the final round of the pitch to win the business.

RKCY/Y&R appointment represents the first major appointment by the Premier League since it ending its partnership with Barclay’s and moved away from a title sponsorship model. As part of the changes the league recently unveiled a new brand identity and logo which was created by DesignStudio and Robin Brand Consultants.

League bosses wanted to kill off the Read full story ›

Source: The Drum