Cinnamon, clove, pine needles and zesty orange may be the scents most strongly associated with Christmas but tradition has not deterred Pringles in its festive marketing campaign which is partnering with Strictly star, Ola Jordan, to release a range of scented candles based on its most popular flavours.
Brushing aside tradition, Pringles is aiming to fill festive gatherings with the aromas of Cheesy Cheese, Texas BBQ and Pigs in Blankets, allowing the savoury scents to live on long into the night after the crisps have been eaten.
Strictly Come Dancing star Ola Jordan helped launch the range of three candles in a Read full story ›
Source: The Drum
Industry News
