News that Netflix had anointed Microsoft as its partner to redefine the future of ad-funded TV rocked the many adtech companies courting the streamer this week. The Drum explores why Netflix can chill now it has a heavyweight partner to jumpstart its dramatic U-turn into a more traditional advertising model.
With the likes of Comcast-owned Freewheel, Roku and Google all pegged as potential partners, Microsoft may have been a bit of a dark horse. However, with its recent acquisition of Xandr, its dedication to privacy and its independence from other video steamers, Microsoft appears to have Read full story ›
Source: The Drum
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