By Natalie Mortimer

Procter and Gamble has overhauled its marketing department by scrapping the title of marketing director in favour of brand director as the consumer product company moves to ensure the department has ‘single-point responsibility’ for brands.

Under plans announced in February that saw the marketing department renamed to brand management to improve its ability to deliver marketing efficiency and effectiveness, all four brand disciplines — brand management (formerly marketing), consumer and marketing knowledge, communications and design will be integrated into one brand function.

A spokesperson for P&G said in a statement: “These changes will help us unify brand-building resources to focus on delivering Read full story ›

Source: The Drum