Marketplace quality is regarded a “serious” issue in the programmatic trading environment by the majority of the industry, according to an ExchangeWire study exclusive to The Drum.
The study, which surveyed 183 senior marketers in March, revealed that the majority (94 per cent) of respondents cited marketplace quality as either a “very serious” (45 per cent) or a “somewhat serious” (55 per cent) issue, leaving only six per cent to declare it a minor issue, or not one at all.
Over the last year ongoing issues such as fraudulent traffic, viewability and brand safety in the programmatic trading environment have come increasingly Read full story ›
Source: The Drum
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