As I’ve written before, programmatic does not mean less premium. In fact, it could mean more premium – as it does in the case of NBCUniversal’s latest offering.
The company announced earlier today that NBCUx, its two-year-old digital programmatic offering will now include linear TV. However, the new offering will only be available to “select advertisers and their agency partners.” More, only “a select set of demand side platforms which mean the company’s requirements” will be able to access this inventory – hence, the premium factor.
“Our goal is to give our advertisers as many ways to access the high-value, target Read full story ›
Source: The Drum
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