By Webb Wright

Ahead of Possible Miami 2024, The Drum is producing a special five-part series spotlighting key CMOs – and how their roles are evolving. This week, Progressive CMO Remi Kent opines on the impacts of AI on the ad industry, and the steps that marketers can take to make the most of this powerful technology.

For well over a year now, generative AI has been the topic du jour in marketing, working its way into a growing number of role, and slowly but surely – if the more evangelical voices are to be believed – revolutionizing the industry.

For Remi Kent, Read full story ›

Source: The Drum