By Doug Zanger

What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lensof the world’s talent and practitioners of the craft in entertainment, marketing and beyond.

For over 20 years, prop master Scott Bauer has had a front row seat to plenty of interesting Hollywood stories. From TV to film, Bauer has seen how props have evolved and are important parts of the stories created — especially when brands are involved.

His first recollection of working with real products was in the early days of branded entertainment, scrambling to find a Read full story ›

Source: The Drum