Tom Doctoroff, the former Asia-Pacific CEO at J. Walter Thompson, has joined global brand and marketing consultancy Prophet as senior partner.
Doctoroff, who brings two decades of experience working with brands in Asia, will split his time between Prophet’s US and China offices. He will help Asian companies and multinational brands to operate and grow in Asian markets.
His appointment will also help accelerate Prophet’s growth in Asia by adding to the consultancy’s expertise in helping foreign brands enter the Chinese market as well as working with Chinese brands that are transitioning into the international market.
Prophet said in a statement: “Doctoroff’s unique Read full story ›
Source: The Drum