The Protein World Beach Body Ready advert which caused a social media storm last month has escaped a ban from the Advertising Standards Authority (ASA), despite racking up 378 complaints.
The poster ad for the slimming product, which showed a woman in a bikini alongside the text ‘Are You Beach Body Ready?’, resulted in a huge backlash from London Underground commuters who raised concerns that it was socially irresponsible and presented an unhealthy body image.
The ASA had already told Protein World to remove the ad before its investigations due to its concerns about a range of health and weight Read full story ›
Source: The Drum
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