Publicis chief executive and chairman Arthur Sadoun took to Twitter to introduce the network’s artificial intelligence system Marcel, a platform that it claims can organise its 80,000 employees into teams based on their skill set on a per project basis.
The agency announced that it was funneling extensive Cannes Lion expenditure into the launch of the AI named after company founder Marcel Bleustein-Blanchet at Cannes.
“It’s time to reinvent the way we work together,” stated Sadoun as he unveiled an introduction video at Cannes.
Video of Publicis Groupe Introduces the platform Marcel
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Source: The Drum
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