By Ayesha Salim

The Drum, in association with Adobe and Publicis Groupe, has announced its panel event at Cannes Lions International Festival of Creativity 2017, discussing how marketers can go beyond cookies and begin building strategies based on consumer motivations to deliver value.

The event, Beyond the Cookie: Building a Strategy Based on Consumers’ Real Motivations, Desires and Needs, takes place on Wednesday 21 June at The Majestic Hotel, Cannes.

Speakers include Stephan Beringer, Global Practice Lead, Data, Technology & Innovation, Publicis Media; Jim Sink, VP, Global Agencies, Adobe; and William Lidstone, Global Client Lead, Publicis Groupe.

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Source: The Drum