Publicis Groupe has bought US consultancy group Sapient for $3.7bn as it looks to strengthen its digital offering, only months after the collapse of its planned merger with Omnicom.
The an all-cash transaction will result the creation of a new platform called Publicis.Sapient, which will focus solely on digital transformation and cater to the “always-on world” across marketing, omnichannel commerce, consulting and technology, the companies have said in a statement.
The acquisition will also see Publicis reach its target of generating more than half of all its revenues from digital three years ahead of its 2018 plan.
Sapient chief executive and co-chairman Alan Read full story ›
Source: The Drum
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