By Maisie McCabe Publicis Groupe has agreed to buy “crown jewel” Sapient in a $3.7 billion (£2.3 billion) cash deal, to accelerate its digital expansion and put the failed merger with Omnicom behind it. Read full story ›
Source: Campaign
Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy
By Maisie McCabe Publicis Groupe has agreed to buy “crown jewel” Sapient in a $3.7 billion (£2.3 billion) cash deal, to accelerate its digital expansion and put the failed merger with Omnicom behind it. Read full story ›
Source: Campaign