Publicis Media is understood to have won the Fiat Chrysler media account through Starcom, while a joint effort between Starcom and Zenith has also picked up and retained the global media account for Mars, outside of Australia and New Zealand.
The Drum has learned that both accounts have been won by the media division of Publicis Groupe in the last week, with Fiat Chrysler tasking Starcom with handling its media across APAC, China and Europe, beating incumbent Maxus in the process.
It is believed that the value of the Fiat Chrysler media account is somewhere in the region of €600m. Read full story ›
Source: The Drum
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