“I don’t think that you can transform the structure. You transform the relationship with the client, and by transforming that you are transforming the structure,” said Publicis Worldwide’s CEO Arthur Sadoun, following the appointment of Guy Wieynk as UK CEO.
Speaking to The Drum having brought in Wieynk, who left WPP digital agency AKQA in March after 16 years, Sadoun explained why he had made the appointment from a shortlist of five names.
He said that Wieynk would be tasked with ensuring it would continue to “do great work with our clients and make them understand the kind of Read full story ›
Source: The Drum
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