By Danielle Gibson

Pulse Creative’s, executive creative director, Robin Garton has outlined that by informing, entertaining and giving the audience quick, effective pieces of content, in the form of posters, it could lift the rose-tinted glasses where people see online as content’s only source.

Before taking on the role as a judge for The Drum Creative Out Of Home Awards, Garton talks ardently about content and advertising merging, how OOH posters are a “simplistic expression of an advertising idea” and how print OOH isn’t the ‘dying medium’ it is perceived to be.

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Source: The Drum