Puma has launched a new campaign in India for its ‘Play On’ pack of sneakers, taking retro styling and giving it a modern twist using AR and gaming.
The campaign, which largely centres on activity on Instagram, uses imagery that harks back to a more 1980’s style, to promote the style of the sneakers. To bring it into a space that’s relevant for younger consumers, the brand launched an AR Instagram filter and an arcade-style game called ‘Rider Ball’.
Debosmita Majumder, head of marketing at Puma India, said: “As a brand, we always look for interesting ways to Read full story ›
Source: The Drum
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