P&G was the most awarded brand at the Cannes Lions festival, an accolade Brand Union’s global CEO Toby Southgate said is all down to brand purpose being at the heart of all its advertising.
The FMCG-giant walked away with four Grand Prix awards alongside 10 gold, eight silver, and 19 bronze awards. The awards were pulled together by Brand Union’s #BrandsinCannes tracker which was launched this year to applaud the often forgotten clients at the week-long industry back-patting event.
“Procter & Gamble topping the table may not be a surprise: it buys more advertising than anyone else in the world (though Read full story ›
Source: The Drum
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