By Ayesha Salim

With 2017 looming, brands are aware that they will have to do more to truly understand customer behaviour. Search marketing specialist Click Consult may have named personalisation as one of the top SEO priorities for brands in 2017, but it is clear that brands will face the challenge of using the right marketing technology, data, and platforms to create the perfect personalised experience for the consumer.

Educating brands about how to embrace digital innovation is something Shelby Saville, president of innovation and investment platforms at Mediavest, Spark knows all about. Named in Read full story ›

Source: The Drum