News Corporation’s quality of engagement comes through its ability to “guarantee quality of content, affinity of readership and not digital drive-bys,” the media giant’s CEO Robert Thomson has said while discussing the future of the newspaper model.
Speaking with Sir Martin Sorrell, CEO, WPP Global at Advertising Week Europe, Thomson said that we are in an era that focusses more on quantity over quality and that “how you curate across platforms is still evolving”, with advertisers and readers conflicting over click throughs.
“Quality content is expensive. In the last ten years revenue has shifted from creator to distributor: what we have Read full story ›
Source: The Drum
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