Meat-free food brand Quorn has cooked up its first mobile app with Big, with the aim to provide recipe ideas for people on the go.
The recipes include a series of ‘how to’ videos, with the ability to save favourites for future use, as well as allowing users to create their own shopping list, which can then be emailed or sent via text.
Quorn’s international marketing director, Peter Harrison, commented: “We have already seen our consumers interact heavily with the brand using mobile devices, so creating this app was a logical next step in order to respond to our fans’ needs Read full story ›
Source: The Drum
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