Confused.com’s head of social and content James Cuff has said that the “disruptive nature” of social media is something that the marketing industry will increasingly see implemented.
Speaking at The Drum Marketing Awards judging, where he is on the panel, Cuff stated that that while many brands are “jumping” on social media because they see it as a small cost to the business, many are now using different techniques to stand out from the crowd.
“You’ve got to get through and cut through all that noise and there’s a lot of disruptive techniques which I think we are going to see a Read full story ›
Source: The Drum
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