By Michael Feeley

by Kate Bordwell, head of strategy at Equator

In 2010, digital marketing was excited about ‘disposable content.’ Gone were the big production budgets. Fast and furious was the way to go. Quantity mattered more than quality. If people didn’t read today’s list based article – or ‘listicle’ – then there was always the chance they’d see tomorrow’s.

The net was awash with excitement about building brands in a granular fashion, by storytelling on the web. The idea was that the whole became greater than the sum of its parts, with the ‘parts’ being lots of little pieces of content that all Read full story ›

Source: The Drum