Following a successful collaboration last summer, the RAC has appointed Coup Media to manage social media activity around this year’s #RACRoadtrip competition.
The competition is looking to build on the 1,500+ user generated images from last year which fed into the RAC’s wider advertising activity, including being featured in the brand’s TV advertising. Last year’s campaign also generated a total of 10.4 million impressions on Facebook alone.
The competition app allows users to upload and share images via Facebook, Twitter and Instagram, using the #RACRoadTrip hastag. Tracking each like and share from the users images, Coup Media will be able to track Read full story ›
Source: The Drum
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