By Ishbel Macleod

Carlson Rezidor Hotel Group has appointed Amaze to handle the digital marketing for its Radisson Red and Radisson Blu brands.

For new brand Radisson Red, Amaze will create an interactive website, promoting how the brand is targeted towards the younger traveller and as such will evolve and grow to keep up with changes in attitudes and technologies.

Sandra McDowell, MD of Amaze’s communications practice, said: “Radisson Blu and the new Radisson Red brand are both stylish, energetic, colourful hospitality brands with so many interesting stories to tell – these two exciting pieces of work allow us to do what we do best Read full story ›

Source: The Drum