Handbag and accessories brand Radley is to tailor its e-commerce offering based on consumer location and behaviour as it looks to create better engagement with shoppers and boost its international reach.
Speaking to The Drum Rowan Luckie, head of e-commerce at the brand, which has recently inked a deal with cloud-based testing and targeting company Monetate, said it is looking to add “the next dimension” to its e-commerce offering as it becomes a greater focus for the business due to international interest.
“We recognise that there is growing demand from overseas markets but we’re still a relatively small team within the business, Read full story ›
Source: The Drum
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