As it approaches its 100th year the RAF has rolled out a new campaign and identity to appeal to millennials and ultimately change perceptions of what a career in the RAF looks like.
The campaign, created by branding agency Coley Porter Bell, is titled ‘RAF100’ and has a dual aim; to remind people of the RAF’s contribution to British life over the last century ahead of the 100th anniversary in 2018, and present a career in the industry as an attractive option.
The agency was given the brief to help prospective recruits view the RAF as ‘innovative, diverse and full of opportunity’. Read full story ›
Source: The Drum
Industry News