Rakuten TV is a newly rebranded video on demand company that has the full backing of Japanese e-commerce giant Rakuten behind it. The streaming service is looking to tap into the cinema experience with its high definition benchmark and fresh-out-of-cinema movies as it pushes into the UK.
Jacinto Roca, chief executive of the Barcelona-headquartered company told The Drum about how it will carve a niche in the market as the platform that gets movie releases first, while also shortening the theatrical release window.
Roca described the service as the iTunes of smartTVs (something Apple may have something to Read full story ›
Source: The Drum
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